Black Hat SEO Techniques to Avoid while Promoting Website

What is Black Hat SEO?

As Search Engine Optimization (SEO) is a method of getting the visibility of a website on search engine in a natural or organic way. Black hat SEO is the attempts to improve rankings of a website in ways that are disapproved of by the search engines, or involve trick. Black hat SEO is more regularly used by those who are looking for a quick monetary return on their Web site, rather than a long-term share on their Website. Mainly SEO Services used for promoting a website can be off two types: White Hat SEO is one that search engines recommend as part of good design, and second the Black Hat SEO techniques that search engines do not approve. As by name Black Hat SEO involves all unusual and short cut ways including SEO tools to increase search engine rankings.  Black hat SEO are still is being used by those who want to gain results quickly. There are many hazards involved when using black hat SEO techniques. Some of these threats include penalties from Google, the site being barred from the search engines or become omitted from the SERPs. Black Hat SEO Techniques, and can be discovered by Google’s Panda and Penguin’s search algorithms; which are established for the sole purpose of eliminating or penalizing such sites.

Black Hat SEO Techniques

Benefits of White Hat SEO over Black Hat SEO:

• White Hat SEO techniques are less likely to suffer from penalties so rankings can span long periods of time.
• Black hat SEO tactics are built on a spam platform whereas white hat SEO tactics are built for long-term worth relations and grow the consumer’s enthusiasm to be linked to the company.
• White hat SEO centers on good on-site SEO and optimization, as well as creating content-rich sites.
• Though white hat SEO tactics might take a slightly longer time to be implemented, the end results are much more satisfying.
• The days of black hat SEO strategies are well and strictly at an end.  Black hat SEO has a negative status. To keep a business website genuine and afloat on the Web, avoid black hat SEO techniques and embrace white hat SEO techniques.

To know more about Black Hat SEO and White Hat SEO refer to this PDF file:

http://www.confluencedigital.com/wp-content/uploads/2011/03/Black-Hat-White-Hat-SEO.pdf

Below graph shows the Effect of Black Hat and White Hat SEO:

White Hat Vs. Black Hat

List of Black Hat SEO Techniques to Avoid

The following Black Hat SEO techniques that could get your website penalized or banned by search engines:

1. Keyword Stuffing: Keyword stuffing is the exercise of filling a web page with keywords or numbers so that the search engine will consider the page is appropriate to the search. Usually these keywords are irrelevant to the actual site. Generally, a keyword density of between 2% and 4% is considered ideal; anything above that is measured black hat. In addition to keyword stuffing in your content, make sure to avoid overstuffing your Meta tags and Meta descriptions with keyword or keyword phrases as well.
2. Plagiarism: Plagiarism is stealing, and pasting content from another source into your website. Search engines prefer unique content as multiple pieces of identical content makes it difficult for search engines to decide which content is more relevant to a given search query.
3. Hidden Text: Invisible/hidden text is any text that search engines can spectacle, but readers can’t. Generally, black hat SEO practices hidden text to include extra or unrelated keywords to boost the page’s rankings across more search terms. Before Google finds it out and you get penalized for it, it is better to confirm your source code and logs are hidden text-free.
4. Link farms: Link farms are a group of websites that usage hyperlinks to attach with one another for the pure interest of trying to rise their rankings. Google does not like discrete links and link farming on the whole. So, your website will most likely be found out and fined.
5. Doorway Pages or Gateway Pages: Doorway pages are where you spam the index of search engines to catch visitors using a page of no real value, which then sends the user to a completely different page. They contain tons of keywords, but no real information, focusing instead on calls-to-action and links that send the users through to a landing page.
6. Article Spinning: Article spinning is a method in which website owners post a unique variety of appropriate content on their site by modifying existing articles and interchanging parts for a slightly different viewpoint on the topic. Article spinning uses software to take a single article and rewrite it into several different new articles. Article spinning decreases the value of the original article no matter how it is done.
7. Link-exchanges: Websites should emphasis on building links naturally, rather than exchanging links that are mostly low quality and inappropriate.  Link exchanges are sure to get you lots of links in lesser time, but this will not help you increase your rank, and is more likely to put your SEO efforts to unused.

There are plenty of ways to lawfully increase website visibility in the SERPs. It may take time for a website to become popular, but it's a method that has a better chance of remaining in the long-term. Even though black hat SEO could deliver faster and better results in a short time frame, it will ruin your website’s views and repute in the long run.

For more Black Hat SEO Techniques visit this video:

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Reference:

https://en.wikipedia.org/wiki/Search_engine_optimization