An
introduction to SEO
Search engine optimization or
SEO is a way to enhance your website so that Google, Yahoo, Bing or other
search engines will recognize it well and give you higher rankings. It makes
the website easier to navigate and effortlessly accessible by the search engine
bots. It progresses the site structure and other elements like the loading time
of the site in order to grow the user friendliness as well as search engine
friendliness of the website. It is essential for every webmaster to realize the
true meaning of SEO as well as the
probable it creates for every business.
The
importance of SEO:
- SEO can raise traffic to your website with the help of search engines.
- SEO is not only about search engines but good SEO applies to improve the user involvement and usability of a website.
- It can make your site further search engine friendly.
- Users trust search engines and having an existence in the top positions for the keywords the user is searching, increases the website’s trust.
- It can increase the brand worth of your business.
- SEO can put you forward of the competition. If two websites are selling the same thing, the search engine optimized website is more expected to have more customers and make more sales.
- SEO is good for the social promotion of your website. It can promote your business on social media platforms like Facebook, Twitter, LinkedIn, Pinterest, etc.
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| SEO and Content |
Content:
The Important Factor for Successful SEO
Content is the most significant
factor for Search Engine Optimization
in a post-Panda world. The content should be accessible well before the user as
well as the search engines. Search engines love fresh content. Fresh content
gets fast indexed and registers higher in the SERPs than older low-value
content. Google is continuously making efforts to improve their search results
– this means providing more quality and explanatory content that will be
helpful to searchers. Good content will get you natural links which in turn
will give you good rankings and traffic.
To know more about Content
Marketing refer to this PDF file:
Places
where Quality Contents should be used:
- Blog: A blog is meant to be restructured regularly. Hence, a regularly updated blog should weight more in the eyes of Google as related to a blog that is less updated.
- Product Pages: These are the key pages of any retail e-commerce site. A good product page can help as both SEO content and a PPC landing page.
- Articles: Think news article, interview, or feature piece. This is the main kind of content you’ll find on most newspaper- or magazine-style websites.
- Videos: Subject on what type of site or business you run, videos can be a great way to appeal and reach an audience. Consider generating video tutorials of how to use your products.
- Social Shares: Quality content is going to get shares. Social shares are a good sign of the quality of content produced.
Below graph shows Types of
Content Engagement:
 |
| Content Engagement Types |
Benefits
of Quality Contents
- Keep Your Audience Informed and Updated: Website with valued content is to keep current subscribers updated, as well as provide required information for new visitors to convert to customers. If your blog post is well thought out, nicely organized and free of misspellings and typos, chances are much higher that people understand the message of your text.
- Lower bounce rate: If your content is well-written and well structured, chances are much higher that readers will truly stay on your site to read your post. That will result in lower bounce rates and will ultimately develop your ranking in the search engines.
- Frequent Indexing: The more habitually updated website with articles and new web pages, the more frequently a search engine will stay by to visit your website. When search engines look at your website more regularly, you have the chance to reach higher rankings based on the content you provide.
- Increases social media engagement: Quality content is also more expected to be shared online and on various social media platforms. If a reader finds your content engaging and enjoys it, they may share it via social media thus endorsing your content to a much wider audience. This, in turn, generates more brand awareness for you and your business or brand.
Welcome
To a Best Digital Marketing Firm in India
Nowadays the internet plays an
important role in marketing and therefore it has become very hard to earn a
distinction in a rat race of online marketing competition. The Webomania as a
best Digital Marketing Agency,
providing all kind of digital marketing services like SEO, SMO, ORM, PPC and
CRO. It's SEO and Internet Marketing experts of The Webomania who utilizes the
best strategies that expand business sector achievements and give your brand
the required authority on Google, Yahoo, Bing and many major search engines.
This Search Engine
Marketing Agency offer the best possible way to promote the website in
search engine and how to increase website traffic rank. In order to achieve
high volume traffic, we need to implement some SEO actions and hire SEO
professionals. The Webomania will increase website rank and this is a big
advantage comparing to other SEO Services in India
where your website will be on 1st page of every search engine. The working
process includes the following activities:
- On-Page Optimization
- Blog and Social Bookmarking
- Link Wheeling
- Conversion Rate Optimization
- Debugging Process
Reference:
