Black Hat SEO Techniques to Avoid while Promoting Website

What is Black Hat SEO?

As Search Engine Optimization (SEO) is a method of getting the visibility of a website on search engine in a natural or organic way. Black hat SEO is the attempts to improve rankings of a website in ways that are disapproved of by the search engines, or involve trick. Black hat SEO is more regularly used by those who are looking for a quick monetary return on their Web site, rather than a long-term share on their Website. Mainly SEO Services used for promoting a website can be off two types: White Hat SEO is one that search engines recommend as part of good design, and second the Black Hat SEO techniques that search engines do not approve. As by name Black Hat SEO involves all unusual and short cut ways including SEO tools to increase search engine rankings.  Black hat SEO are still is being used by those who want to gain results quickly. There are many hazards involved when using black hat SEO techniques. Some of these threats include penalties from Google, the site being barred from the search engines or become omitted from the SERPs. Black Hat SEO Techniques, and can be discovered by Google’s Panda and Penguin’s search algorithms; which are established for the sole purpose of eliminating or penalizing such sites.

Black Hat SEO Techniques

Benefits of White Hat SEO over Black Hat SEO:

• White Hat SEO techniques are less likely to suffer from penalties so rankings can span long periods of time.
• Black hat SEO tactics are built on a spam platform whereas white hat SEO tactics are built for long-term worth relations and grow the consumer’s enthusiasm to be linked to the company.
• White hat SEO centers on good on-site SEO and optimization, as well as creating content-rich sites.
• Though white hat SEO tactics might take a slightly longer time to be implemented, the end results are much more satisfying.
• The days of black hat SEO strategies are well and strictly at an end.  Black hat SEO has a negative status. To keep a business website genuine and afloat on the Web, avoid black hat SEO techniques and embrace white hat SEO techniques.

To know more about Black Hat SEO and White Hat SEO refer to this PDF file:

http://www.confluencedigital.com/wp-content/uploads/2011/03/Black-Hat-White-Hat-SEO.pdf

Below graph shows the Effect of Black Hat and White Hat SEO:

White Hat Vs. Black Hat

List of Black Hat SEO Techniques to Avoid

The following Black Hat SEO techniques that could get your website penalized or banned by search engines:

1. Keyword Stuffing: Keyword stuffing is the exercise of filling a web page with keywords or numbers so that the search engine will consider the page is appropriate to the search. Usually these keywords are irrelevant to the actual site. Generally, a keyword density of between 2% and 4% is considered ideal; anything above that is measured black hat. In addition to keyword stuffing in your content, make sure to avoid overstuffing your Meta tags and Meta descriptions with keyword or keyword phrases as well.
2. Plagiarism: Plagiarism is stealing, and pasting content from another source into your website. Search engines prefer unique content as multiple pieces of identical content makes it difficult for search engines to decide which content is more relevant to a given search query.
3. Hidden Text: Invisible/hidden text is any text that search engines can spectacle, but readers can’t. Generally, black hat SEO practices hidden text to include extra or unrelated keywords to boost the page’s rankings across more search terms. Before Google finds it out and you get penalized for it, it is better to confirm your source code and logs are hidden text-free.
4. Link farms: Link farms are a group of websites that usage hyperlinks to attach with one another for the pure interest of trying to rise their rankings. Google does not like discrete links and link farming on the whole. So, your website will most likely be found out and fined.
5. Doorway Pages or Gateway Pages: Doorway pages are where you spam the index of search engines to catch visitors using a page of no real value, which then sends the user to a completely different page. They contain tons of keywords, but no real information, focusing instead on calls-to-action and links that send the users through to a landing page.
6. Article Spinning: Article spinning is a method in which website owners post a unique variety of appropriate content on their site by modifying existing articles and interchanging parts for a slightly different viewpoint on the topic. Article spinning uses software to take a single article and rewrite it into several different new articles. Article spinning decreases the value of the original article no matter how it is done.
7. Link-exchanges: Websites should emphasis on building links naturally, rather than exchanging links that are mostly low quality and inappropriate.  Link exchanges are sure to get you lots of links in lesser time, but this will not help you increase your rank, and is more likely to put your SEO efforts to unused.

There are plenty of ways to lawfully increase website visibility in the SERPs. It may take time for a website to become popular, but it's a method that has a better chance of remaining in the long-term. Even though black hat SEO could deliver faster and better results in a short time frame, it will ruin your website’s views and repute in the long run.

For more Black Hat SEO Techniques visit this video:

The Webomania: Best Digital Marketing Agency in India

The Webomania is a leading Digital Marketing Agency in India which provides advanced, out-of-the-box SEO services, SMO packages, PPC analysis, SEO-friendly web design and information architecture, and social media and conversion rate optimization services. Our company offers Organic SEO Services in India driven by a planned method to confirm that your website appears on the first page of Google Search rankings and also appears highly among other search engines as per the location of your business. With The Webomania , the trusted SEO Companyin India,  can help you create traffic for your website and attract online users who want your services. We do it by using our SEO expertise to optimize your website and make it cooler for search engines to find it.

Some other features of our company are:

• Promises White Hat SEO tatics and methods
• Better Sales Leads
• Proven Results
• Generate Traffic
• Reasonable Price

Reference:

https://en.wikipedia.org/wiki/Search_engine_optimization

    

SEO Strategies Needed for Website Promotion

SEO and its Importance for a Business

Search Engine Optimization (SEO) defines the planned and calculated efforts to maximize a website's placement in search engine results. People use search engine when they want something and correct SEO efforts can convey people to your website and if they find precisely what they need this will lead to improved success for your business. Raising an SEO strategy for your business can help appeal consumer traffic to your website as well as grow your sales and revenue. One survey found SEO to account for approximately 30% of ecommerce site traffic, underlying the huge prospect for online stores to obtain unpaid traffic. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are chosen by their directed audience. SEO traces on every part of a website, making a basic understanding of SEO best practices important for everybody who works on the user-facing portion of a virtual business. Investing in Organic Search Engine Optimization is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most significant modules of any organization’s branding efforts and online presence.

Below graph shows Percentage of Business using SEO as Marketing Strategy:

No. of Business Using SEO

Importance of SEO:

1. SEO is worthy for Business Visibility and Branding
2. SEO be responsible for Your Business Credibility
3. SEO Fetches Your Business Traffic
4. SEO is among the most cost-effective ways of promotion.
5. SEO offers a higher return on investment than any equivalent form of advertising.
6. SEO can raise the number of visitors who are dynamically searching for the products or services that the business offers.
7. Search Engine Optimization also offers businesses the chance to better track their audience and trends related to this.

Types of SEO Strategies:

Every business owner must hire trusted and Affordable SEO Services Company to improve their website’s ranking and generate brand image online. SEO strategies needed for a website may involve editing its content, HTML and associated coding to both increase its importance to specific keywords and to remove hurdles to the indexing activities of search engines, endorsing a site to increase the number of backlinks, or inbound links, etc. Basically these search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign.

SEO Strategies

On-Page SEO Strategies

On-page SEO comprises most work that's done to improve for search engines ranking. It's stuff that you have control over and can change on your own website. With good on-page SEO, search engines can effortlessly index your web pages, recognize what your site is about, and easily navigate the structure and content of your website, thus ranking your site accordingly. Here are the major factors included:

• Keywords: Keyword research is the most important part of an SEO project. Every page has an objective, and using a primary keyword conveys a page's purpose to search engines. Make sure to mention your keywords, not only in your H1 tags, but also in the body of your content.
• Headings (H1): Headings are usually the largest words on the page, and for that reason, search engines give them a little more load than your other page copy. The <h1> tag should always include the primary keyword, with following header tags including the keyword where appropriate.
• Title Tags: The title tag appears in the SERP (search engine results page) and browser tab, and is widely considered among the most important SEO ranking factors. Put your targeted keywords in the title tag of each page on your site.
• Body Content: The content on your pages needs to useful to people. Pages should contain the primary keyword and have at least 300 words of text.
• Alt Text for Images: Inserting some relevant keywords while describing the image will help search engines understand your page's content.
• Internal Linking: Linking within to other pages on your website is useful to visitors and it is also useful to search engines. It's also recommended to link to relevant sections of a website when they're mentioned within the body content.

Off Page SEO Strategies

Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. Its ranking factors don't involve the content or structure of the page in question. Off-page SEO simply tells Google what others think about your site. Some of the ways you can do off page work to your website are:

• Building Links: Creating backlinks is one of the most important parts of any SEO campaign. All links do not carry equal value: links from "authoritative" domains are much more valuable than those from less-established websites. The more of these you have, the better your opportunities are to be higher ranked in your keywords.
• Social Media Marketing: The social media marketing campaign works around creating content that gains reader’s attention and it motivates people to share the content on their various social networks. If a promotion or sale page is highly shared, it positively affects its search engine rankings.
• Blogging: This is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content.
• Social Bookmarking: Do some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. This may upsurge your website traffic based on how efficiently you have contributed.

Your SEO strategy needs to be a continuous process. As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. By working on these SEO strategies mentioned in this blog will surely help you in business promotion.

To know more about SEO Strategy refer to this PDF file:

http://www.thecreativemomentum.com/hubfs/docs/pdfs/5-must-have-seo-strategies-for-2016.pdf?t=1482442282241

The Webomania: Best SEO Firm in India

The Webomania is one of the Top Search Engine Marketing Agency in India. We are a professional SEO company that work according to search engine guideline. This process includes fixing all coding error of the website, perfect website layout, website link architecture, posting high quality fresh unique content for user, providing high quality backlink from other website and lot more.  Our guaranteed SEO Services are made to ensure that our work can be as effective as possible. Our main aim is to get our clients to work with only the best search engine rankings without resorting to any improper methods for getting these rankings ready.

Our SEO Firm in India can help you out in getting more exposure online. The problem with trying to get the work out about what you have is that it can be very difficult to do, there are so many different competitors out there who are trying to get a piece of the action on a search engine. Therefore, search engine optimization or SEO plans must be used to make it easier for your site to be a little more visible.

Our Services Include

• SEO(Search Engine Optimization)
• SMO(Social Media Optimization)
• Pay Per Click
• Online Reputation Management
• Conversion Rate Optimization
• Web Designing

Reference:

https://en.wikipedia.org/wiki/Search_engine_optimization

   

Why SEO Services are Most Needed for Success of Digital Marketing?

Evolution of Digital Marketing

Digital marketing is now the modern term for marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. If you consider digital marketing isn’t such a great deal, then think again. Traditional marketing like TV or radio doesn’t actually help anymore. Advertising on the internet is now really surpassing advertising on television, cable networks and the radio. Digital Marketing Agency are becoming more prevalent as well as well-organized, as digital platforms are gradually incorporated into marketing plans and everyday life, and as people use digital devices instead of going to physical shops. The way in which digital marketing has advanced since the 1990s and 2000s has transformed the way brands and businesses employ technology and digital marketing for their marketing. Recent surveys have estimated a growth of 72% of consumers involving with and buying brands because of effective online digital marketing campaigns. Digital marketing is enabled by numerous channels like SEO, search engine marketing (SEM), content marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, etc.

Below graph shows Percentage of client coming from different Marketing Channels:

Digital Marketing Services

Advantages of Digital Marketing:

• Digital marketing is a very important aspect considering the overall communication between the consumer and the organization. This is due to digital marketing one can to reach huge numbers of probable consumers at one time.
• Another plus of digital marketing is that there are no boundaries on the geographical reach it can have. This allows companies to become international and expand their customer reach to other countries other than the country it is based or originates from.
• Another benefit of digital marketing is that consumers are open to the brand and the product that is being advertised directly. To clarify the commercial is easy to contact as well it can be retrieved any time any place.
• Another gain is that digital marketing is easy to be measured allowing businesses to know the reach that their advertising is making, whether the digital marketing is operational or not and the quantity of activity and conversation that is involved.

SEO and Digital Marketing Services

To know more about Digital Marketing Services refer to this PDF file:

http://www.carmichaelcentre.ie/sites/default/files/Introduction%20to%20Digital%20Marketing_0.pdf

Importance of SEO Services in Digital Marketing

SEO has become widely adopted as an online marketing strategy because of its usefulness. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the definite search terms or keywords keyed into search engines and which search engines are chosen by their targeted audience. Indian SEO Companies fully understand that every business’s needs are dissimilar. The SEO Firm in India knows effective Digital marketing and SEO services that will attract more consumers to businesses both large and small in the 21st century.

1. Increased Traffic - Top positions on the search engine result pages get a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also encourages increases in qualified web traffic.
2. Best Marketing ROI - Search Engine Optimization Marketing Agencies are capable to track nearly every aspect of their plan, like increases in rankings, traffic and conversions. It is one of the ultimate benefits of SEO when compared to all other forms of online marketing.
3. Cost effectiveness - SEO services are the most cost-effective digital marketing strategies because it targets users who are actively looking for your products and services online. Thus, the traffic resulting from these services are more competent than any other marketing strategies, resulting in cost-savings for companies.
4. Increased site usability – SEO services consists of reorganizing the site's construction and links to make pages within the website easier to discover and navigate. This not only makes it easier for search engines to crawl your website and find pages, but also makes it easier for users to find data on your website as well. 
5. Brand Awareness - Since top position rankings result in substantial impressions, having your website in these top positions on the result pages translates to more acquaintance for your website. You can be known far and wide around the globe or tight local regions for the same keywords by including a complete, yet reasonable, SEO brand strategy.
6. Better Rankings In The Longer Term - A website that has been designed with quality on-site SEO and off-site SEO factors taken into consideration then it will continue to rank higher for a set of specific keywords in the long run.
7. 24/7 Marketing Department - A huge advantage of search engine optimization services is round the clock promotion. A good optimized website will rank all day, every day, throughout the year.

The Webomania: Leading Digital Marketing Company in India

The Webomania is one of the leading SEO Company in India offer top quality professional SEO Services to get your website placed in the top pages of major search engines like Google, Yahoo, and Bing. Being an Organic SEO company in India, our company aim to meet the SEO requirements of all ranging business from small to big enterprises. The SEO services we offer are custom-made to suit our clients' needs. And our focus lies in offering the quick, value driven and reasonable services to provide more and more hike to your business.

As a full-service Digital Marketing Services Provider in India, we offer a wide range of services ranging from standard packages to customized plans that cater all SEO requirements. Our SEO campaign will result a huge traffic (visitor) to your website which will increase your leads and sales. On this progression specialists will find solution to errors present on your website and will validate it through W3 organizations. Other SEO services that our company offers are listed below:

On Page Optimization

• Content Optimization
• Title
• Header Tags
• Meta Tags

Off Page Optimization

• Blog Submission
• Social Bookmarking
• Social Media Promotion
• Pdf Sharing
• Image Promotion
• Video Promotion
• Business Listing
• Press Release
• Article Submission
• Blog Commenting
• Directory Submission

Reference:

https://en.wikipedia.org/wiki/Search_engine_optimization

https://en.wikipedia.org/wiki/Digital_marketing